Case · Logistics · De Lier
Kooij Logistiek
Haulier that recruited drivers and planners with videos of real colleagues.
Kooij Logistiek (logistics, De Lier) works with KIJK62 on social media management, reels & video. Result: 11 drivers hired, 62k recruitment video views, −40% cost per applicant.
- Sector
- Logistics
- Location
- De Lier
- Period
- Since 2024 · 14 months
Results · example figures
The challenge
Where was Kooij Logistiek stuck?
Kooij was always looking for drivers. Job-site ads brought little in, and the company was hardly visible online.
What KIJK62 did
- 1
Videos in the cab and at the depot, with drivers doing the talking.
- 2
A recruitment series on Facebook, LinkedIn and YouTube Shorts.
- 3
Regular posts about routes, equipment and milestones.
- 4
Applications via messages forwarded straight to HR.
Our own drivers tell the story. That works better than any job ad.
Kooij Logistiek, De Lier
Work
A selection of the content
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