Copywriting for social media
Copy that sounds like you.
You can tell the same news in ten ways. We find the one that fits your business, and keep it consistent on every channel. Pick a tone on the right.
KIJK62 writes social media copy in your company's voice: captions, LinkedIn posts, articles, job ads and offers. Based on a voice profile, written and checked by people, and always approved by you.
What we write
Every text your social media needs
Captions
Short, scannable copy with a clear first line and a question or call to action at the end.
Posts and articles
Longer stories about craft, lessons and projects. In the owner's voice.
Slides
Tips, steps or a before-and-after, spread over 5 to 8 slides that keep people swiping.
Scripts and subtitles
A strong opening for reels and subtitles for people watching without sound.
Job posts
Copy that candidates recognise themselves in, with real colleagues in the picture.
Offers and promotions
Clear on what, until when and how to get it. Without shouting in capitals.
Voice profile
Listen first, then write
Before we write a single post, we pin down how your business talks. That voice profile keeps every text consistent, whoever writes it.
- Formal or informal?We choose one way of addressing people and stick to it.
- Words you do and don't useTrade terms your customers search for, and jargon we avoid.
- How much humour fits?From strictly professional to a wink.
- What do you never say?Topics and claims that don't fit your business.
Questions
Questions about copywriting
Can't find your question? Call or email us and we'll explain.
How do you learn my tone of voice?
We start with a short interview and read your website, emails and earlier posts. From that we create a voice profile: the words you use, how formal you are and what you'd never say.
Do you also write for my website or newsletter?
Our focus is social media, but we also write the copy that goes with it, such as an About page, job ads or a short newsletter.
Do you use AI to write copy?
We use smart tools where they save time, but every text is written and checked by a person who knows your business. You approve everything before it goes live.
Which languages do you write in?
Dutch and English. Bilingual posts for LinkedIn are possible by arrangement.
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Let us tell your story
Book a free intro call. We'll look at your business, your customers and what social media can do for you. No strings attached.